CASE STUDY
Press Coffee
London
Sector:
Food & Beverage Supplier
Services:
Website design - Paid ads (Meta & Google Ads) - Content creation - Product photography - Social media management
Description:
An established high street brand, looking to break onto the e-commerce scene through their roastery & coffee subscription business.
Website optimising
With the fast evolving London coffee scene, and increased competition, we needed to bring a new and revised presence to the brand for a high impact launch, while preserving its classic & trusted persona.
Starting with an optimised and refreshed website, providing a more user friendly but more importantly seamless journey from discovery to conversion.
Along with consistent product photography.
BRand Identity
“A laid back & relatable bunch who have genuine love for coffee”
Keeping this in mind, we started with introducing the team in a unique and curated way, shining a light on their genuine personalities.
Video Strategy
While keeping their standards to a ‘speciality’ level. The Press Coffee London brand didnt want to blend in to the fashion of the modern London coffee scene, which can fall into the trap of being rigid & unpersonable'.
Steering away from the standard narrative of the product journeys, we led our content strategy by focusing on the everyday operations and lives of the staff, building a genuine & deeper connection between the brand and their customers. Allowing the product to speak for itself.